NU Learning Resource Center OPAC catalog › Details for: Hospitality strategic management : concepts and cases /

Normal view MARC view ISBD view

Hospitality strategic management : concepts and cases / Cathy A. Enz

By: Enz, Cathy A [author]Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2010Edition: SECOND EDITIONDescription: vi, 676 pages : 24 cmISBN: 9780470083598Subject(s): HOSPITALITY INDUSTRY -- MANAGEMENT | STRATEGIC PLANNINGLOC classification: TX 911.3.M27 .E59 2010

Contents:

Chapter 1: Strategic Management -- Chapter 2: The Environment and External Stakeholders -- Chapter 3: Strategic Direction -- Chapter 4: Organizational Resources and Competitive Advantage -- Chapter 5: Strategy Formulation at The Business-Unit Level -- Chapter 6: Corporate-Level Strategy and Restructuring -- Chapter 7: Strategy Implementation Through Interorganizational Relationships and Management of Functional Resources -- Chapter 8: Strategy Implementation Through Organizational Design and Control -- Chapter 9: Strategies for Entrepreneurship and Innovation -- Chapter 10: Global Strategic Management and the Future.

Summary: Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.

Item type:

Books - Reference

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 3 )
Comments ( 0 )

Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books - Reference	LRC - Main	National University - Manila	Hospitality Management	Reference	REF TX 911.3.M27 .E59 2010 (Browse shelf (Opens below))	c.1	Available		NULIB000013054

Browsing National University - Manila shelves, Shelving location: Reference, Collection: Hospitality Management Close shelf browser (Hides shelf browser)

Previous								Next
Previous	REF TD 195.H67 .K57 2011 Environmental management for hotels : a student's handbook /	REF TS 1960 .D36 2014 Butchering beef : the comprehensive photographic guide to humane slaughtering and butchering /	REF TX 911.3.M3 .A46 2006 Hotel Management : diet and nutrition /	REF TX 911.3.M27 .E59 2010 Hospitality strategic management : concepts and cases /	REF TX 911.3.P4 .W35 2017 Study guide to accompany supervision in the hospitality industry /	REF TX 911.3.T73 .A73 2005 The encyclopedia of restaurant training : a complete ready-to-use training program for all positions in the food service industry /	REF TX 349 .B44 2010 The cook's encyclopedia : the ultimate guide for all cooks /	Next

Includes bibliographical references and index.

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses.

There are no comments on this title.

to post a comment.