Olympic tourism / Mike Weed
Material type:
TextPublication details: Amsterdam : Elsevier, c2008Edition: First editionDescription: xix, 236 pages : illustrations ; 24 cmISBN: 9780750681612Subject(s): OLYMPICS -- ECONOMIC ASPECTS | OLYMPICS -- SOCIAL ASPECTS | SPORTS AND TOURISM | HOSTING OF SPORTING EVENTS -- MANAGEMENT | HOSTING OF SPORTING EVENTS -- ECONOMIC ASPECTSLOC classification: G 155. W44 2008
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LRC - Main | National University - Manila | Hospitality Management | General Circulation | GC G 155. W44 2008 (Browse shelf (Opens below)) | c.1 | Available | NULIB000013173 |
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| GC G 155.A75 .H83 2008 Tourism and hospitality marketing : a global perspective / | GC G 155.A75 .M36 2009 Selling tourist destinations : geography for travel professionals / | GC G 155 .B66 2005 Worldwide destinations casebook : the geography of travel and tourism / | GC G 155. W44 2008 Olympic tourism / | GC G 516 .B83 2010 Adventure tourism management / | GC HB 615 .C66 2013 The Lean entrepreneur : how visionaries create products, innovate with new ventures, and disrupt markets / | GC HD 30.28 .B79 2011 Strategic planning for public and nonprofit organizations : a guide to strengthening and sustaining organization achievement / |
Includes bibliographical references and index.
Sport, tourism and the Olympic Games -- Who are Olympic tourists? -- The detail of Olympic tourism -- Leveraging Olympic tourism -- Planning for Olympic tourism -- The winter Olympic games -- The games of the XXVII Olympiad in Sydney (2000) -- The games of the XXVIII Olympiad in Athens (2004) -- The games of the XXIX Olympiad in Beijing (2008) -- The games of the XXX Olympiad in London (2012).
"Olympic Tourism is the first text to focus on the nature of Olympic tourism and the potential for the Olympic Games to generate tourism in the run up to and long after the hosting of a Games. Since the Sydney Games in 2000, successive Olympic hosts have shown an increasing interest in the issues surrounding the organisation, management and analysis of mega-event sport tourism. This text addresses these issues and using detailed case analysis of previous and future games, discusses how to maximise the success of managing tourism at these events."--Jacket
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