101 principles of marketing : understanding the 5Ps / Myra Lao-Jucutan and Felix M. Lao, Jr.
Material type:
- 9789712723728
- HF 5415 .J83 2010
Contents:
Summary: With the advent of technology, a new term "Customer Relationship Management (CRM) has emerged.
I. Product -- II. Price -- III. Place -- IV. Promotion -- V. Participation.

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Annex II Filipiniana | Gen. Ed. - CBA | FIL HF 5415 .J83 2010 (Browse shelf(Opens below)) | c.1 | Available | NULIB000020366 |
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I. Product -- II. Price -- III. Place -- IV. Promotion -- V. Participation.
With the advent of technology, a new term "Customer Relationship Management (CRM) has emerged.
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