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Consumer behavior: perspectives, findings & explanations / John O'Shaughnessy

By: O'Shaugessy, John [author]Material type: Text

TextPublication details: Houndmills, Basingstoke : Palgrave Macmillan, c2013Description: xi, 520 pages ; 24 cmISBN: 9781137003768Subject(s): CONSUMER BEHAVIORLOC classification: HF 5415.32 .O73 2013

Contents:

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ethnopsychology (Folk Psychology) -- Ethnopsychology Continued: Application -- Behaviourism -- Psychoanalytic Psychology -- Cognitive Psychology: The Basic Perspective -- Cognitive Psychology Continued: Cognitive psychology in marketing -- Cognitive Neuroscience -- Microeconomics (Rational Choice Theraphy) -- Behavioural Economics -- Social Psychology: Social groups, social references groups and the nature and role of emotion in influencing behavior -- Social Psychology Continued: Lewin's Attitude Change Model, Strategies for overcoming resistance to change, motivation and reversal theory -- Sociology -- Cultural Anthropology

Summary: A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Accountancy	General Circulation	GC HF 5415.32 .O73 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000013288

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Includes references and index.

Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences --
Ethnopsychology (Folk Psychology) --
Ethnopsychology Continued: Application --
Behaviourism --
Psychoanalytic Psychology --
Cognitive Psychology: The Basic Perspective --
Cognitive Psychology Continued: Cognitive psychology in marketing --
Cognitive Neuroscience --
Microeconomics (Rational Choice Theraphy) --
Behavioural Economics --
Social Psychology: Social groups, social references groups and the nature and role of emotion in influencing behavior --
Social Psychology Continued: Lewin's Attitude Change Model, Strategies for overcoming resistance to change, motivation and reversal theory --
Sociology --
Cultural Anthropology

A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts.

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