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Big data : using smart big data analytics and metrics to make better decisions and improve performance / Bernard Marr

By: Marr, Bernard [author]Material type: Text

TextPublication details: Hoboken : John Wiley & Sons, c2015Description: ix, 246 pages : illustrations ; 22 cmISBN: 9781118965832Subject(s): DATA MININGLOC classification: HD 30.2 .M348 2015

Contents:

1. Smarter Business -- 2. S = STARTWITH STRATEGY -- 3. M = MEASURE METRICS AND DATA -- 4. A = APPLY ANALYTICS -- 5. R = REPORT RESULTS -- 6. T = TRANSFORM BUSINESS.

Summary: Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Graduate Studies	National University - Manila	Gen. Ed - CEAS	General Circulation	GC HD 30.2 .M348 2015 (Browse shelf (Opens below))	c.1	Available		NULIB000013491

Includes index.

1. Smarter Business -- 2. S = STARTWITH STRATEGY -- 3. M = MEASURE METRICS AND DATA -- 4. A = APPLY ANALYTICS -- 5. R = REPORT RESULTS -- 6. T = TRANSFORM BUSINESS.

Convert the promise of big data into real world results There is so much buzz around big data. We all need to know what it is and how it works - that much is obvious. But is a basic understanding of the theory enough to hold your own in strategy meetings? Probably.

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