E-commerce 2017 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver

By: Laudon, Kenneth C [author]Contributor(s): Traver, Carol Guercio [co-author]Material type: TextTextPublication details: Boston : Pearson, c2018Edition: Thirteenth EditionDescription: xliii, 821 pages : illustrations ; 26 cmISBN: 9780134601564Subject(s): ELECTRONIC COMMERCE | INFORMATION TECHNOLOGY | INTERNET MARKETINGLOC classification: HF 5548.32 .L38 2018
Contents:
Part 1. Introduction to e-commerce -- The revolution is just beginning -- E-commerce business models and concepts -- Part 2. Technology infrastructure for e-commerce -- E-commerce infrastructure: the internet, web, and mobile platform -- Building an e-commerce presence : web sites, mobile sites, and apps -- E-commerce security and payment systems -- Part 3. Business concepts and social issues -- E-commerce marketing and advertising concepts -- Social, mobile, and local marketing -- Ethical, social, and political issues in e-commerce -- Part 4. E-commerce in action -- Online retail and services -- Online content and media -- Social networks, auctions, and portals -- B2B e-commerce : supply chain management and collaborative commerce
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5548.32 .L38 2018 (Browse shelf (Opens below)) c.1 Available NULIB000013706
Browsing National University - Manila shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
GC HF 5548.8 .L3 1994 Motivation in work organizations / GC HF 5548.8 .L396 2013 Industrial organizational psychology: Understanding the workplace / GC HF 5548.32 .C86 2000 Smart things to know about e-commerce / GC HF 5548.32 .L38 2018 E-commerce 2017 : business, technology, society / GC HF 5548.32 .S36 2010 Introduction to e-business / GC HF 5548.32 .S36 2013 c.1 A Simplified approach to e-commerce / GC HF 5548.32 .S36 2013 c.2 A Simplified approach to e-commerce /

Includes references and index.

Part 1. Introduction to e-commerce --
The revolution is just beginning --
E-commerce business models and concepts --
Part 2. Technology infrastructure for e-commerce --
E-commerce infrastructure: the internet, web, and mobile platform --
Building an e-commerce presence : web sites, mobile sites, and apps --
E-commerce security and payment systems --
Part 3. Business concepts and social issues --
E-commerce marketing and advertising concepts --
Social, mobile, and local marketing --
Ethical, social, and political issues in e-commerce --
Part 4. E-commerce in action --
Online retail and services --
Online content and media --
Social networks, auctions, and portals --
B2B e-commerce : supply chain management and collaborative commerce

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