E-commerce 2017 : business, technology, society / Kenneth C. Laudon and Carol Guercio Traver
Material type:

Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5548.32 .L38 2018 (Browse shelf (Opens below)) | c.1 | Available | NULIB000013706 |
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GC HF 5548.8 .L3 1994 Motivation in work organizations / | GC HF 5548.8 .L396 2013 Industrial organizational psychology: Understanding the workplace / | GC HF 5548.32 .C86 2000 Smart things to know about e-commerce / | GC HF 5548.32 .L38 2018 E-commerce 2017 : business, technology, society / | GC HF 5548.32 .S36 2010 Introduction to e-business / | GC HF 5548.32 .S36 2013 c.1 A Simplified approach to e-commerce / | GC HF 5548.32 .S36 2013 c.2 A Simplified approach to e-commerce / |
Includes references and index.
Part 1. Introduction to e-commerce --
The revolution is just beginning --
E-commerce business models and concepts --
Part 2. Technology infrastructure for e-commerce --
E-commerce infrastructure: the internet, web, and mobile platform --
Building an e-commerce presence : web sites, mobile sites, and apps --
E-commerce security and payment systems --
Part 3. Business concepts and social issues --
E-commerce marketing and advertising concepts --
Social, mobile, and local marketing --
Ethical, social, and political issues in e-commerce --
Part 4. E-commerce in action --
Online retail and services --
Online content and media --
Social networks, auctions, and portals --
B2B e-commerce : supply chain management and collaborative commerce
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