Research methods for business : a skill-building approach / Uma Sekaran and Roger Bougie
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TextPublication details: United Kingdom : Wiley, c2016Edition: Seventh editionDescription: xxiii, 420 pages : illustrations ; 25 cmISBN: 9781119165552Subject(s): INDUSTRIAL MANAGEMENT -- RESEARCH | OPERATIONS RESEARCHLOC classification: HD 30.4 .S43 2016
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LRC - Main | National University - Manila | Tourism Management | General Circulation | GC HD 30.4 .S43 2016 (Browse shelf (Opens below)) | c.1 | Available | NULIB000013929 |
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| GC G 550 .C78c 2019 c.1 Cruise tourism in the Caribbean : selling sunshine / | GC G 550 .C78c 2019 c.2 Cruise tourism in the Caribbean : selling sunshine / | GC G 550 .G53 2019 Cruise operations management : hospitality perspectives / | GC HD 30.4 .S43 2016 Research methods for business : a skill-building approach / | GC HD 30.28 .D47 2018 Strategic management : text and cases / | GC HD 30.28 .G36 2017 Essentials of strategic management : the quest for competitive advantage / | GC HD 30.28 .H58 2017 Strategic management : competitiveness and globalization, concepts / |
Includes bibliographical references.
1. Introduction to research -- 2. The Scientific approach and alternative approaches to investigation -- 3. Defining and refining the problem -- 4. The Critical literature review -- 5. Theoretical framework and hypothesis development -- 6. Elements of research design -- 7. Interviews -- 8. Data collection methods : observation -- 9. Administering questionnaires -- 10. Experimental designs -- 11. Measurement of variables : operational definition -- 12. Measurement : scaling, reliability and validity -- 13. Sampling -- 14. Quantitative data analysis -- 15. Quantitative data analysis : hypothesis testing -- 16. Qualitative data analysis -- 17. The Research report
The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes.
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