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Business communication / Kathryn Rentz and Paula Lentz

By: Rentz, Kathryn [author]Contributor(s): Lentz, Paula [co-author]Material type: Text

TextPublication details: Boston : McGraw-Hill Education, c2015Edition: Third editionDescription: xvi, 347 pages : illustrations ; 28 cmISBN: 9780073403229Subject(s): BUSINESS COMMUNICATION | COMMERCIAL CORRESPONDENCELOC classification: HF 5718 .R46 2015

Contents:

Part One: UNDERSTANDING BUSINESS COMMUNICATION -- Chapter 1: Communicating in the Workplace -- Chapter 2. Understanding the writing process -- Part Two: MASTERING WRITING AND PRESENTATION BASICS -- Chapter 3: Using Visuals in Written and Oral Communication -- Chapter 4: Using an Appropriate Style Part Three: WRITING EFFECTIVE MESSAGES -- Chapter 5: Writing Good-News and Neutral Messages -- Chapter 6: Writing Bad-News Messages -- Chapter 7: Writing Persuasive Messages and Proposals -- Part Four: WRITING EFFECTIVE REPORTS -- Chapter 8: Researching and Writing Reports -- Chapter 9: Writing Short Reports -- Part Five: DEVELOPING ADDITIONAL BUSINESS COMMUNICATION SKILLS -- Chapter 10: Communicating Orally -- Chapter 11: Communicating in the Job Search

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5718 .R46 2015 (Browse shelf (Opens below))	c.1	Available		NULIB000014099

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Previous	GC HF 5718 K84 1996 c.2 Effective communication in business /	GC HF 5718 K84 1996 c.1 Effective communication in business /	GC HF 5718 .L63 2007 Business communication building critical skills /	GC HF 5718 .R46 2015 Business communication /	GC HF 5821 .A74 2015 Advertising /	GC HF 5821 .O48 2012 c.1 Advertising and integrated brand promotion /	GC HF 5821 .O48 2012 c.2 Advertising and integrated brand promotion /	Next

Part One: UNDERSTANDING BUSINESS COMMUNICATION --
Chapter 1: Communicating in the Workplace --
Chapter 2. Understanding the writing process --
Part Two: MASTERING WRITING AND PRESENTATION BASICS --
Chapter 3: Using Visuals in Written and Oral Communication --
Chapter 4: Using an Appropriate Style
Part Three: WRITING EFFECTIVE MESSAGES --
Chapter 5: Writing Good-News and Neutral Messages --
Chapter 6: Writing Bad-News Messages --
Chapter 7: Writing Persuasive Messages and Proposals --
Part Four: WRITING EFFECTIVE REPORTS --
Chapter 8: Researching and Writing Reports --
Chapter 9: Writing Short Reports --
Part Five: DEVELOPING ADDITIONAL BUSINESS COMMUNICATION SKILLS --
Chapter 10: Communicating Orally --
Chapter 11: Communicating in the Job Search

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