Community-based communication : a new approach to development communication / Genilo, Jude William R.
Material type:
TextPublication details: Quezon City : Great Books Publishing, c2005Description: iii, 179 pages : 22 cmISBN: 971858191XSubject(s): COMMUNICATIONLOC classification: P 90 .G46 2005
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LRC - Main | National University - Manila | General Education | Filipiniana | FIL P 90 .G46 2005 (Browse shelf (Opens below)) | c.1 | Available | NULIB000014264 |
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| FIL PZ 1 .B37 1999 Collection of short stories / | FIL P 121 .L33 1998 Komunikasyon at linggwistika / | FIL P 19 .L54 2000 Celebrate! : SIL Philippines, fifty years / | FIL P 90 .G46 2005 Community-based communication : a new approach to development communication / | FIL P 90 .M33 2022 Purposive communication : using English in multilingual contexts / | FIL P 92.P6 .C66 2014 Communication and media theories / | FIL P 92.P6 .M43 2014 Media at lipunan / |
Includes bibliographical references.
Chapter I. The Non-adoption of rice farming technologies -- Chapter II. Development communication approaches to rice farming -- Chapter III. Studying how rice farmers form definitions and construct knowledge and praactices -- Chapter IV. Communicating rice farming -- Chapter V. Collectively defining rice farming -- Chapter VI. Rice farming knowledge and practices -- Chapter VII. Community-based communication model for development -- Chapter VIII. Management framework on community-based communication.
This book will be helpful not only to communication researchers and development communication practitioners but also to various individuals, groups, and institutions who are engaged in improving the plight of marginalized communities as they study communication and how it can be improved to maximize the potentials of message organization, transmission, and interpretation.
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