User-friendly marketing research / Ned Roberto
Material type:
TextPublication details: Manila, Philippines : Rex Book Store, c2016Edition: 2016 EditionDescription: 250 pages ; 22 cmISBN: 9789712384578Subject(s): MARKETING -- PHILIPPINES | MARKETING | | MARKETING RESEARCHLOC classification: HF 5415.2 .R64 2016
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.2 .R64 2016 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000014342 | |
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.2 .R64 2016 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000014343 | |
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.2 .R64 2016 c.3 (Browse shelf (Opens below)) | c.3 | Available | NULIB000015099 | |
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LRC - Annex | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.2 .R64 2016 c.4 (Browse shelf (Opens below)) | c.4 | Available | NULIB000015100 |
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| FIL HF 5415.1 .M53 2003 c.3 Modules for marketing / | FIL HF 5415.1 .M99 2000 c.1 Elements of marketing / | FIL HF 5415.1 .M99 2000 c.2 Elements of marketing / | FIL HF 5415.2 .R64 2016 c.1 User-friendly marketing research / | FIL HF 5415.2 .R64 2016 c.2 User-friendly marketing research / | FIL HF 5415.2 .R64 2016 c.3 User-friendly marketing research / | FIL HF 5415.2 .R64 2016 c.4 User-friendly marketing research / |
Includes bibliographical references and index.
Chapter 1. Marketing and Market research Innovations and the research User perspective -- Chapter 2. Market Segmenting and segment Targeting: research Innovation and Support -- Chapter 3. Brand positioning, Product development and Pricing Research innovation and Support -- Chapter 5. In Store Consume Behavior toward Placement, Selling and Pricing -- Chapter 6. Consumer Responding to A&P together with pricing -- Chapter 7. Competitive Benchmarking Research: How Use for the Right Marketing Mix Marketing -- Chapter 8. Do-It-Yourself and Cost Effective Market Research.
Most marketing research textbooks are written from a methodological or technical perspective. They discuss the how tos of marketing research-various methods of probability and non-probability sampling; the difference between sampling and non-sampling errors; the uses and relative advantages/disadvantages of closed-vs. open-ended questions; the various types of attitude scales a research can use; and testing the significance of results through T-test or Chi-square test.
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