Tourism Marketing / Maricel Gatchalian-Badilla
Material type:
TextPublication details: Recto Avenue, Manila : Rex Bookstore, c2015Edition: 2015 EditionDescription: x, 224 pages : illustrations ; 25 cmISBN: 9789712371196Subject(s): TOURISM -- MARKETINGLOC classification: G 155.P6 .B33 2015
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.P6 .B33 2015 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000014305 | |
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.P6 .B33 2015 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000015722 | |
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.P6 .B33 2015 c.3 (Browse shelf (Opens below)) | c.3 | Available | NULIB000015108 |
Browsing National University - Manila shelves, Shelving location: Filipiniana, Collection: Hospitality Management Close shelf browser (Hides shelf browser)
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| FIL G 155.A1 .S26 2009 Principles of tourism 1 / | FIL G 155.A1 .S47 2020 Marketing for tourism and hospitality / | FIL G 155.P6 .B33 2015 c.1 Tourism Marketing / | FIL G 155.P6 .B33 2015 c.2 Tourism Marketing / | FIL G 155.P6 .B33 2015 c.3 Tourism Marketing / | FIL G 155.P6 .C33 2008 Philippine tourism laws : a comprehensive guide to studying laws relevant to the Philippine tourism industry / | FIL G 155.P6 .C34 2017 c.6 Laws in the hospitality industry : the Philippine tourism laws simplified / |
Includes references and index.
Chapter. 1 Tourism marketing -- Chapter. 2 The tourist market and segmentation -- Chapter. 3 Tourism and consumer behavior -- Chapter. 4 Tourism marketing and the communication process -- Chapter. 5 The tourism product -- Chapter. 6 Pricing in tourism -- Chapter. 7 Tourism promotions I -- Chapter. 8 Tourism promotions II -- Chapter. 9 Distribution channels in the tourism industry -- Chapter. 10 Digital marketing -- Chapter. 11 Relationship marketing -- Chapter. 12 Destination branding and marketing -- Chapter. 13 The marketing plan -- Chapter. 14 What awaits the tourism graduate -- Chapter. 15 Tourism marketing and its future.
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