Marketing management in the Philippine setting / Edgar P. Del Val
Material type:
TextPublication details: Quezon City, Metro Manila : National Book Store, c1983Description: 221 pages ; 22 cmISBN: 9710800876Subject(s): MARKETING -- PHILIPPINES | MARKETINGLOC classification: HF 5415.1 .D367 1983 
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex | National University - Manila | Marketing Management | Relegation Room | FIL HF 5415.1 .D367 1983 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000010228 | |
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.1 .D367 1983 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000014816 | |
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Books
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.1 .D367 1983 c.3 (Browse shelf (Opens below)) | c.3 | Available | NULIB000014928 |
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| FIL HD 57.7 .C82 2007 The leadership relationship : the RISC model of relationship building / | FIL HF 5415.1 .D367 1983 c.2 Marketing management in the Philippine setting / | FIL HF 5415.1 .D367 1983 c.3 Marketing management in the Philippine setting / | FIL HF 5415.1 .G922 2000 Marketing management / | FIL HF 5415.1 .G925 1990 Marketing management / | FIL HF 5415.1 .M53 2003 c.1 Modules for marketing / |
Includes bibliographical references and index.
Chapter 1. Analyzing the business Environment -- Chapter 2. Determining Corporate Strategy -- Chapter 3. Looking into Consumer Demand -- Chapter 4. Succeeding in Product management -- Chapter 5. Market Research for product Development -- Chapter 6. Pricing of profits -- Chapter 7. Managing the Sales Force -- Chapter 8. Developing Channels of distribution -- Chapter 9. Promoting the product -- 10. Developing your marketing Plan -- 11. Social responsibility in Marketing Management .
This book is addressed to students of management as well as to Filipino businessmen whose professional discipline may lie in other fields.
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