The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / Ned Roberto
Material type:
TextPublication details: Manila, Philippines : Rex Book Store, c2015Description: x, 286 pages ; 22 cmSubject(s): MARKETING | MARKETING -- PHILIPPINES | MARKETING RESEARCHLOC classification: HF 5415.13 .R64 2015
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.13 .R64 2015 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000015098 | |
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Books
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415.13 .R64 2015 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000015101 |
Chapter 1. Market segmenting for business-growing -- Chapter 2. Brand Positioning as consumer behavior -- Chapter 3. Innovations in product and process -- Chapter 4. Market Responsive pricing -- Chapter 5. Marketing's Marketer Side: The total Marketing mix -- Chapter 6. Marketing's Marketer Side: The Marketing Mix Levers.
This edition of The best of marketing Rx includes selected columns on the marketing mix and this mix's marketing levers in their individual functions, as well as in pairs and triads.
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