Marketing basics : a modular approach / Ma. Nancy T. Balasan
Material type:
TextPublication details: Manila : Rex Book Store, c2014Edition: First EditionDescription: x, 117 pages ; 25 cmISBN: 9789712368202Subject(s): MARKETINGLOC classification: HF 5415 .B34 2014
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415 .B34 2014 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000015112 | |
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Books
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LRC - Annex II | National University - Manila | Marketing Management | Filipiniana | FIL HF 5415 .B34 2014 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000015113 |
Includes bibliographical references and index.
Module 1: The Value of Marketing -- Module 2: The Environment of business -- Module 3: Market Segmentation -- Module 4: Consumer Buying Behavior -- Module 5: Understanding the product -- Module 6. Product Pricing -- Module 7: Product Distribution -- Module 8. Product Promotion -- Module 9. Careers in Marketing.
This book is designed to supplement the teaching of the principles of marketing which focuses on the basic concepts and theories essential for learners, particularly those who are taking business courses like Operations management, Financial management, Hospitality management and economics among others.
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