Advertising and sales promotion / Ken Kaser
Material type:
TextPublication details: Singapore, Cengage Learning Asia Pte Ltd,, 2013Edition: Philippine EditionDescription: xix, 461 pages illustrations ; 26 cmSubject(s): ADVERTISING | SALES PROMOTIONLOC classification: GC HF 5823 .K37 2013
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Main | National University - Manila | Tourism Management | General Circulation | GC HF 5823 .K37 2013 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000015116 | |
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Books
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LRC - Main | National University - Manila | Tourism Management | General Circulation | GC HF 5823 .K37 2013 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000015117 |
Includes index.
What is advertising? --
Consumer behavior --
The basics of marketing --
Product and price planning --
Distribution planning --
Promotion planning --
Advertising media --
Effective advertising and sales promotion --
Communicating effective advertising and promotional messages --
Management of effective advertising --
Consumer-oriented advertising and sales promotion --
The economics of advertising --
Legal and ethical issues affecting advertising --
Advertising in a multicultural market --
Planning your future in advertising
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