Includes index.

The new challenge for organization leaders -- How vision and values create committed enterprises -- The seven best practices for creating the committed enterprise -- Building the foundations of the committed enterprise -- Measuring the strength of the vision...if there is one -- Timing and building a new vision -- Creating hard values for sustainable advantage -- Emotional activism-communicating by action, signals and words -- Creating systems to embed vision and values -- Branding the committed enterprise -- The hard-edged organization-measurement -- Why most vision and values programmes fail -- Vision and values before and after acquisitions -- aligning individuals and organizations -- A renewable process for vision and values

This book was almost complete before the strategic events of 11 September 2001 which shocked the world, but out of this horror came global admiration for the heroic values of the rescue services, especially the people of the Fire and police departments of New York.