Includes bibliographical references.

Part 1. Introduction -- Part 2. The Organization and Structure of Modern Business -- Part 3. Management Problems -- Part 4. Marketing Problems -- Part 5. Financial Problems -- Part 6. Business and Government -- Part 7. American Business and The World.

Over the past half dozen years, the number of students interested in business studies in American universities and colleges ha exploded. At most of these institutions, business is the largest an fastest-growing undergraduate major. The growth of interest i business doubtless reflects the employment realities in an economy that has grown very slowly over the past decade and the understandable concern of students for improving their job prospects. course, it may also reflect a deeper and more genuine interest business subjects among contemporary college students than instead a decade or more ago. Whatever the reason, more college students today want to learn about business than at any time in past.