Basic understanding to hospitality and tourism marketing with IMC / Evelyn O. Velasco, Daryl A. Javier, and Enrique Perez
Material type:
TextPublication details: Intramuros, Manila : Unlimited Books, c2017Description: viii, 134 pages : illustartions ; 23 cmISBN: 9789719654681Subject(s): TOURISM INDUSTRY | HOSPITALITY INDUSTRY -- MARKETING | TOURISM -- MARKETINGLOC classification: G 155.7 .V45 2017
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.7 .V45 2017 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000015749 | |
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.7 .V45 2017 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000015750 | |
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.7 .V45 2017 c.3 (Browse shelf (Opens below)) | c.3 | Available | NULIB000015759 | |
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LRC - Main | National University - Manila | Hospitality Management | Filipiniana | FIL G 155.7 .V45 2017 c.4 (Browse shelf (Opens below)) | c.4 | Available | NULIB000015760 |
Browsing National University - Manila shelves, Shelving location: Filipiniana, Collection: Hospitality Management Close shelf browser (Hides shelf browser)
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| FIL G 155.7 .C37 2021 Tourism and hospitality research / | FIL G 155.7 .V45 2017 c.1 Basic understanding to hospitality and tourism marketing with IMC / | FIL G 155.7 .V45 2017 c.2 Basic understanding to hospitality and tourism marketing with IMC / | FIL G 155.7 .V45 2017 c.3 Basic understanding to hospitality and tourism marketing with IMC / | FIL G 155.7 .V45 2017 c.4 Basic understanding to hospitality and tourism marketing with IMC / | FIL GT 3405 .R65 2015 c.1 Events Management / | FIL GT 3405 .R65 2015 c.2 Events Management / |
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Contents : Unit 1 Overview of hospitality and tourism industry -- Unit 2 Introduction to hospitality and tourism marketing -- Unit 3 Tourism promotions -- Unit 4 Steps in hospitality and tourism marketing plan -- Unit 5 Hospitality and tourism marketing trends.
This book was specially arranged and crafted accordingly to cater to the growing needs of today's students, by looking back from the past; it discusses the historical significance of tourism and the important role it plays in making a profitable industry that we enjoy today.
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