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Strategic Management : an assesment / Biswanath Ghosh

By: Ghosh, Biswanath [author]Material type: Text

TextPublication details: India : Sterling Publishers Private Ltd., c2004Description: viii, 423 pages ; 22 cmISBN: 8120727029Subject(s): INDUSTRIAL MANAGEMENT -- INDIA | LOC classification: HD 30.28 .G41 2004

Contents:

Introduction: An Overview -- Company's Mission, Vision, Objectives and Goals, and 7-S Framwork -- Assessing the External Environment -- Competitive Strategy : Industry Analysis -- Internal Analysis of the Firm -- Framework for Analysing Competitive: Competitive Advantage of a Firm -- Strategy and Structure, Leadership and Culture -- Strategic Choice -- Strategic Control -- Formulating Long-term Objectives and Grand Strategies -- Growth Strategies: Intensification, Diversification, Mergers & Acquisitions and Divestment -- Turnaround Management -- Strategic Change Management -- Strategic time Management -- Social Responsibilities and Business -- Organisational Culture and Strategy -- Strategy and Social Audit -- Environment Audit -- Learning Curve for Strategic Market Planning -- Financial Strategy -- Human Resource Strategy -- Marketing Strategies -- Pricing Strategies -- Advertising Strategy -- Supply Chain Management -- Strategy and Corporate Evolution in the Indian Context -- Strategic Management in an International Firm.

Summary: This is a text on strategic management with a difference. The new text represents a milestone in the field of management literature.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 30.28 .G41 2004 (Browse shelf (Opens below))	c.1	Available		NULIB000005622

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Previous	GC HD 30.28 .D38 2015 c.2 Strategic management : concepts and cases : a competitive advantage approach /	GC HD 30.28 .D47 2010 Strategic management : text and cases /	GC HD 30.28 .E83 2013 Key strategy tools : the 80+ tools for every manager to build a winning strategy /	GC HD 30.28 .G41 2004 Strategic Management : an assesment /	GC HD 30.28 .H58 2020 Strategic management competitiveness and globalization : concepts and cases /	GC HD 30.28 .J66 2012 Strategic management : theory and cases /	GC HD 30.28 .J66 2012 c.2 Strategic management : theory and cases /	Next

Includes bibliographical references.

Introduction: An Overview -- Company's Mission, Vision, Objectives and Goals, and 7-S Framwork -- Assessing the External Environment -- Competitive Strategy : Industry Analysis -- Internal Analysis of the Firm -- Framework for Analysing Competitive: Competitive Advantage of a Firm -- Strategy and Structure, Leadership and Culture -- Strategic Choice -- Strategic Control -- Formulating Long-term Objectives and Grand Strategies -- Growth Strategies: Intensification, Diversification, Mergers & Acquisitions and Divestment -- Turnaround Management -- Strategic Change Management --
Strategic time Management -- Social Responsibilities and Business --
Organisational Culture and Strategy -- Strategy and Social Audit -- Environment Audit -- Learning Curve for Strategic Market Planning -- Financial Strategy -- Human Resource Strategy -- Marketing Strategies -- Pricing Strategies -- Advertising Strategy -- Supply Chain Management -- Strategy and Corporate Evolution in the Indian Context -- Strategic Management in an International Firm.

This is a text on strategic management with a difference. The new text represents a milestone in the field of management literature.

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