Smart things to know about strategy / Richard Koch

By: Koch, Richard [author]Material type: TextTextPublication details: U.S.A : Capstone, c1999Description: xiv, 232 pages : illustrations ; 22 cmISBN: 1841120340Subject(s): STRATEGIC PLANNINGLOC classification: HD 30.28 .K7 1999
Contents:
What is strategy? -- The Case against strategy -- Internal sources of competitive advantage -- Fundamentals of competitive advantage -- Smart, simple, selective -- The Joy of corporate strategy -- The Big picture -- Crescendo : the strategist in the corporation
Summary: This is an introduction to the basics of business strategy, with experiences and tips.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HD 30.28 .K7 1999 (Browse shelf (Opens below)) c.1 Available NULIB000005634

Includes index.

What is strategy? -- The Case against strategy -- Internal sources of competitive advantage -- Fundamentals of competitive advantage -- Smart, simple, selective -- The Joy of corporate strategy -- The Big picture -- Crescendo : the strategist in the corporation

This is an introduction to the basics of business strategy, with experiences and tips.

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