China-- business strategies for the '90s / Arne J. De Keijzer
Material type:
TextPublication details: Berkeley, California: Pacific View Press, 1992Description: xvii, 279 pages : 23 cmISBN: 1881896005Subject(s): CHINA COMMERCIAL POLICYLOC classification: HF 1452.5 .K45 1992
Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 1452.5 .K45 1992 (Browse shelf (Opens below)) | c.1 | Available | NULIB000016344 |
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| GC HF 1009.5 .C38 2013 International marketing / | GC HF 1416.5 .F65 2017 The Global entrepreneur : taking your business international / | GC HF 1418.5 .S68 2013 Introducing globalization : Ties, Tension, and Uneven Integration / | GC HF 1452.5 .K45 1992 China-- business strategies for the '90s / | GC HF 5413.13 2005 Marketing management : text and cases / | GC HF 5413.32 .S33 2004 Consumer behavior / | GC HF 5415.1 .E92 1995 Principles of marketing / |
Part 1. Developing the strategy --
Part 2. China business strategies-case studies --
Part 3. How to approach the China market-the lessons learned --
Part 4. Toward the 21st century
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