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Telecommunications management : broadcasting/cable and the new technologies / Barry L. Sherman

By: Sherman, Barry L [author]Material type: Text

TextPublication details: [New York] : McGraw-Hill, c1995Edition: Second editionDescription: xx, 431 pages : 24 cmISBN: 0070566984Subject(s): BROADCASTING -- MANAGEMENT | CABLE TELEVISION -- MANAGEMENT | TELECOMMUNICATION -- MANAGEMENTLOC classification: HE 8689.6 .S55 1995

Contents:

pt. 1. Core Concepts -- 1. The Electronic Media Landscape -- 2. Theories of Telecommunications Management -- 3. Telecommunications Industry Structure -- pt. 2. Core Businesses -- 4. The Radio Business -- 5. The Television Business -- 6. The Cable Business -- pt. 3. Core Processes -- 7. Patterns of Telecommunications Ownership -- 8. Entering the Telecommunications Marketplace -- 9. Telecommunications Financial Management -- 10. Personnel Management and Employee Relations -- pt. 4. Core Departments -- 11. Radio Program Management -- 12. Television Program Management -- 13. Sales and Marketing Management -- 14. Audience Analysis -- 15. The Future of Media Management

Summary: A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HE 8689.6 .S55 1995 (Browse shelf (Opens below))	c.1	Available		NULIB000005660

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Includes bibliographical references and index.

pt. 1. Core Concepts --
1. The Electronic Media Landscape --
2. Theories of Telecommunications Management --
3. Telecommunications Industry Structure --
pt. 2. Core Businesses --
4. The Radio Business --
5. The Television Business --
6. The Cable Business --
pt. 3. Core Processes --
7. Patterns of Telecommunications Ownership --
8. Entering the Telecommunications Marketplace --
9. Telecommunications Financial Management --
10. Personnel Management and Employee Relations --
pt. 4. Core Departments --
11. Radio Program Management --
12. Television Program Management --
13. Sales and Marketing Management --
14. Audience Analysis --
15. The Future of Media Management

A pragmatic presentation of managing radio, television and cable businesses, this book focuses on their structure and economics, methods of acquisition and finance, programming, sales and personnel management. This edition includes four new chapters covering the core departments of media business as well as increased coverage of economic, financial, and ethical media management issues.

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