International marketing / Philip R. Cateora

By: Cateora, Philip R [author]Material type: TextTextPublication details: New York : Irwin, c1990Edition: Seventh editionDescription: xiv, 870 pages ; 24 cmISBN: 0256079536Subject(s): EXPORT MARKETING | LOC classification: HF 1009.5 .C35 1990
Contents:
Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 1009.5 .C35 1990 (Browse shelf (Opens below)) c.1 Available NULIB000005661

Includes bibliography and index.

Part 1. Overview --
Part 2. The cultural environment of global marketing --
Part 3. Part 3. Global marketing management --
Part 4. Corporate contest of marketing.

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