Business research methods / Pamela S. Schindler
Material type:
TextPublication details: New York, NY : McGraw Hill Education, c2019Edition: thirteenth editionDescription: xxxii, 608 pages : illustrations ; 28 cmISBN: - 9789813158580
- HD 30 .S35 2019
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National University - Manila | LRC - Annex II General Circulation | Management Accounting | GC HD 30 .S35 2019 (Browse shelf(Opens below)) | c.1 | Available | NULIB000018389 |
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| GC HD 58.7 .V36 [2020] Human behavior in organizations / | GC HD 58.95 .P36 [2017] Microsoft Inc.- Strategic audit : Key performance indicator and competitor analysis / | GC HD 1387 .S53 2019 Modern methods of valuation / | GC HD 30 .S35 2019 Business research methods / | GC HD 60 .H43 2019 Sustainability : what it is and how to measure it / | GC HD 60 .W55 2021 Corporate site selection and economic development : a 30-year perspective / | GC HD 69.P75 .S36 2021 c.1 Strategic project management made simple : solution tools for leaders and teams / |
Includes index.
1. Research Foundations and Fundamentals -- 2. The Research Process: An Overview -- 3. Stage 1: Clarify the Research Question -- 4. Stage 2: Research Design, An Overview -- 5. Stage 2: Sampling Design -- 6. Stage 2: Data Collection Design: Qualitative Research -- 7. Stage 2: Data Collection Design : Observation Research -- 8. Stage 2: Data Collection Design -- 9. Stage 2: Data Collection Design : Experiments -- 10. Stage 3: Measurement Foundations -- 11. Stage 3: Measurement Questions -- 12. Stage 3: Measurement Instruments -- 13. Stage 3: Collect, Prepare, and Examine Data -- 13. Stage 3: Collect, Prepare, and Examine Data -- 14. Stage 4: Hypothesis Testing -- 15. Stage 4: Measures of Association -- 16. Stage 5: Research Reports : Supported Insights and Recommendations -- 17. An Integrated Example (Research Project Overview).
Offering a presentation of fundamental research concepts and practical applications, this text focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing.
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