Marketing architectural and engineering services / Weld Coxe

By: Coxe, Weld [author]Material type: TextTextPublication details: New York : Van Nostrand Reinhold Company, c1971Description: xvi, 195 pages : 24 cmISBN: 0442217234Subject(s): ARCHITECTURAL SERVICES MARKETING | ENGINEERING SERVICES MARKETINGLOC classification: NA 1996 .C69 1971
Contents:
I. Rules of the game -- II. The business development process -- III. Tools of the trade -- IV. Where can we go from here?.
Summary: This book is intended to lift the veil of mystery which has too long surrounded the promotion and new business development practices of architects, engineers, and similar professionals.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Architecture
National University - Manila
Architecture General Circulation GC NA 1996 .C69 1971 (Browse shelf (Opens below)) c.1 Available NULIB000017287
Browsing National University - Manila shelves, Shelving location: General Circulation, Collection: Architecture Close shelf browser (Hides shelf browser)
GC NA 1996 .C43 1992 The architect in practice / GC NA 1996 .C66 1978 c.1 Architectural and engineering salesmanship / GC NA 1996 .C66 1978 c.2 Architectural and engineering salesmanship / GC NA 1996 .C69 1971 Marketing architectural and engineering services / GC NA 1996 .C87 1987 Current techniques in architectural practice / GC NA 1996 .C87 1987 c.2 Current techniques in architectural practice / GC NA 1996 .D53 1972 Joint ventures for architects and engineers /


Includes bibliographical references.

I. Rules of the game -- II. The business development process -- III. Tools of the trade -- IV. Where can we go from here?.

This book is intended to lift the veil of mystery which has too long surrounded the promotion and new business development practices of architects, engineers, and similar professionals.

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