Event sponsorship and fundraising : an advanced guide / Tom Lunt and Eva Nicotra
Material type:
TextPublication details: Great Britain : Kogan Page Limited, c2019Description: xxv, 259 pages : illustrations ; 24 cmISBN: 9780749480929Subject(s): SPECIAL EVENTS -- MANAGEMENT | SPECIAL EVENTS -- MARKETING | ADVERTISING SPONSORSHIPLOC classification: HM 263 .L86 2019
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National University - Manila | National University - Manila | Tourism Management | General Circulation | GC HM 263 .L86 2019 (Browse shelf (Opens below)) | c.1 | Available | NULIB000017379 |
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Include bibliographical references and index.
Chapter 1: Introduction to event sponsorship, fundraising, partnerships and relationship development -- Chapter 2: Event sponsorship at the center of the integrated marketing communications mix -- Chapter 3 : Delivering event sponsorship campaigns -- Chapter 4: Identifying and securing sponsors and funding opportunities -- Chapter 5: Prospecting for grant funding and sponsorship : case studies from Scottish cycling events -- Chapter 6 : Preparing and delivering a sponsorship pitch -- Chapter 7 : Managing relationships with sponsors and funding bodies -- Chapter 8 : Legal issues in event sponsorship and undraising -- Chapter 9 : Evaluating sponsorship and grant-making relationships -- Chapter 10 : Where next for event sponsorship and fundraising? -- Chapter 11 : Practical templates to kick-start your event sponsorship and fundraising -- Chapter 12 : Afterword - building your career in sponsorship and fundraising
Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.
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