Includes bibliographical references and index.

Chapter 1 Introduction to Sustainable Tourism -- Chapter 2 Strategic Planning for a Sustainable Tourism Business -- Chapter 3 Sustainability Practices for Development and Operations -- Chapter 4 Industry Standards and Associations -- Chapter 5 Marketing Your Product -- Chapter 6 Making the internet for you -- Chapter 7 Working the travel trade -- Chapter 8 Marketing Partnerships -- Chapter 9 Making the bottom line -- Chapter 10 Customer Service -- Chapter 11 Hiring and retaining staff -- Chapter 12 Managing Business Risk -- Chapter 13 Business Plans.

"Turn your dream of starting a succesful sustainable-tourism business into reality. Sustainable Tourism : Business Development, Operations, and Management lays out a road map to launching and building a business in one of today's most exciting industries. It simplifies the process and outlines real-life requirements while clearing the path to new business success in the cultural, heritage, nature, and adventure fields. Written by an eco-development pioneer, the book offers guidance on developing and implementing a comprehensive sustainable-business plan. From analyzing the market all the way through hiring and training the right people, the text focuses on the principles of both tourism and business. It prepares those embarking on new careers to tackle the complexity of sustainability issues by thinking like entrepreneurs and acting like business owners. Students and professionals can rely on this text as both a start-up and ongoing implementation reference that will stack the odds of success in their favor."