Marketing and promotion for design professionals / John Philip Bachner and Naresh Kumar Khosla
Material type:
TextPublication details: New York : Van Nostrand Reinhold Co., c1977Description: xiv, 354 pages : illustrations. ; 24 cmISBN: 0442204787Subject(s): DESIGN SERVICES -- MARKETINGLOC classification: NK 1504 .B33 1977
Contents:
Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
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| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Architecture | National University - Manila | Architecture | General Circulation | GC NK 1504 .B33 1977 (Browse shelf (Opens below)) | c.1 | Available | NULIB000017498 |
Includes index.
Preface --1. The GMA, its segmentation, and the MU -- 2. Basic organizational research -- 3. Basic marketing research -- 4. Marketing planning through MU evaluation -- 5. Marketing organization -- 6. Personnel relations -- 7. Promotion -- 8. Implementing the marketing plan -- Index.
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