Marketing for tourism and hospitality / Angelita Ong Camilar-Serrano

By:

Serrano, Angelita Ong Camilar- [author]

Material type: Text

TextPublication details: Intramuros, Manila, Philippines : Unlimited Books Library Services and Publishing Inc., c2020Description: x, 201 pages ; 25 cmISBN:

9786214270781

Subject(s):

TOURISM -- MARKETING

LOC classification:

G 155.A1 .S47 2020

Contents:

01. Introduction to Marketing for Tourism and Hospitality -- 02. Tourism and Hospitality Service Marketing and Quality -- 03. The Marketing Environment -- 04. Tourism and Hospitality Service Marketing and Quality -- 05. Market Segmentation, Targeting and Positioning -- 06. Tourism and Hospitality Products -- 07. Pricing Tourism and Hospitality Product -- 08. Distribution Channels Tourism and Hospitality Product -- 09. Promoting Tourism and Hospitality Product -- Bibliography -- Webliography.

Summary: The goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Main Filipiniana	Hospitality Management	FIL G 155.A1 .S47 2020 (Browse shelf(Opens below))	c.1	Available		NULIB000019160

Includes bibliographical references.

The goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s.

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