Implementing SAP CRM : the guide for business and technology managers / Vivek Kale

By:

Kale, Vivek [author]

Material type: Text

TextPublication details: Boca Raton, Florida : CRC Press, c2015Description: xxix, 483 pages : illustrations ; 26 cmISBN:

9781482231427

Subject(s):

CUSTOMERS RELATION -- DATA PROCESSING

LOC classification:

HF 5415.5 .K35 2015

Contents:

Section 1. Setting the stage -- Section 2. SAP CRM applications -- Section 3. Pre-implementation stage -- Section 4. Implementation stage -- Section 5. Post-implementation stage -- Section 6. SAP CRM implementation and beyond.

Summary: This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Graduate Studies General Circulation	Doctor in Information Technology	GC HF 5415.5 .K35 2015 (Browse shelf(Opens below))	c.1	Available		NULIB000019438

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Includes bibliographical references and index.

This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).

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