Marketing research / Baniline Jone V. Abantao
Material type:
TextPublication details: Quezon City, Philippines : Rex Book Store, c2024Edition: First EditionDescription: xi, 259 pages ; 26 cmISBN: - 9786210450361
- HF 5415.2 .A23 2024
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National University - Manila | LRC - Annex II Filipiniana | Gen. Ed. - CBA | FIL HF 5415.2 .A23 2024 (Browse shelf(Opens below)) | c.1 | Available | NULIB000019733 |
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| FIL HD 70 .P75 2006 Strategy demythicized : why today's business models fail to deliver / | FIL HF 572.1 .F23 1987 A Manual of effective business correspondence / | FIL HF 5413.13 .A23 2024 Marketing management / | FIL HF 5415.2 .A23 2024 Marketing research / | FIL HF 5415.12.P6 .G6 2001 Fundamentals of marketing in the Philippine setting / | FIL HF 5438.5 .Sa26 2010 Sales promotion : principles & best practices / | FIL HF 5547.5 .D31 2006 c.1 The Secretary for the corporate world / |
Includes bibliographical references and index.
Chapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report.
This marketing research textbook aims to be an introductory text to the field of marketing research.
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