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Applied public relations : Cases in stakeholder management / Kathy Brittain Richardson and Marce Hinton

By: Richardson, Kathy Brittain [author]Contributor(s): Hinton, Marce [co-author]Material type: Text

TextPublication details: New York : Routledge Taylor & Francis Group, c2015Edition: Third editionDescription: xi, 258 pages ; 24 cmISBN: 9780415526593Subject(s): PUBLIC RELATIONS | MARKETINGLOC classification: HD 59 .L36 2015

Contents:

Public relations : mutually beneficial systems of stakeholder relationships -- Stakeholders : Employees -- Stakeholders : Communities -- Stakeholders : Consumers -- Stakeholders : Media -- Stakeholders : Investors -- Stakeholders : Members and volunteers -- Stakeholders : Government regulators -- Stakeholders : Activists -- Stakeholders : Global citizens

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HD 59 .L36 2015 (Browse shelf (Opens below))	c.1	Available		NULIB000010828

Includes bibliographical references and index.

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