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Machine, platform, crowd : harnessing our digital future / Andrew McAfee and Erik Brynjolfsson

By: McAfee, Andrew [author]Contributor(s): Brynjolfsson, Erik [co-author]Material type: Text

TextPublication details: New York : W.W. Norton & Company, c2017Edition: First EditionDescription: 402 pages : illustrations ; 25 cmISBN: 9780393254297Subject(s): INFORMATION TECHNOLOGY -- SOCIAL ASPECTSLOC classification: HC 79.I55 .M33 2017

Contents:

The triple revolution -- 1. Mind and machine, The hardest thing to accept about ourselves ; Our most mind-like machines ; Hi, Robot ; Where technology and industry still need humanity -- 2. Product and platform. The toll of a new machine ; Paying complements, and other smart strategies ; The match game: why platforms excel ; Do products have a prayer? -- 3. Core and crowd. That escalated quickly: the emergence of the crowd ; Why the expert you know is not the expert you need ; The dream of decentralizing all the things ; Are companies passé? (hint: no) ; Economies and societies beyond computation.

Summary: We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Multimedia Arts and Animation	General Circulation	GC HC 79.I55 .M33 2017 (Browse shelf (Opens below))	c.1	Available		NULIB000018445

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Includes index.

The triple revolution --
1. Mind and machine, The hardest thing to accept about ourselves ; Our most mind-like machines ; Hi, Robot ; Where technology and industry still need humanity --
2. Product and platform. The toll of a new machine ; Paying complements, and other smart strategies ; The match game: why platforms excel ; Do products have a prayer? --
3. Core and crowd. That escalated quickly: the emergence of the crowd ; Why the expert you know is not the expert you need ; The dream of decentralizing all the things ; Are companies passé? (hint: no) ; Economies and societies beyond computation.

We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs. MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.

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