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A First look at communication theory / Em Griffin, Andrew Ledbetter and Glenn Sparks

By: Griffin, Em [author]Contributor(s): Ledbetter, Andrew [co-author] | Sparks, Glenn [co-author]Material type: Text

TextPublication details: New York, NY : McGraw-Hill Education, c2019Description: xvi, 475 pages : illustrations ; 26 cmISBN: 9781260091564Subject(s): COMMUNICATION PHILOSOPHYLOC classification: P 90 .G75 2019

Contents:

Overview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration.

Summary: A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	National University - Manila	Communication	General Circulation	GC P 90 .G75 2019 (Browse shelf (Opens below))	c.1	Available		NULIB000018539
Books	National University - Manila	National University - Manila	Communication	General Circulation	GC P 90 .G75 2019 c.2 (Browse shelf (Opens below))	c.2	Available		NULIB000018879

Browsing National University - Manila shelves, Shelving location: General Circulation, Collection: Communication Close shelf browser (Hides shelf browser)

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Previous	GC PN 4784.D57 .N49 2019 New media in times of crisis /	GC PN 4784.F37 .R53 2017 Writing feature stories : how to research and write articles- from listicles to longform /	GC P 51 .A35 2021 I Saw the dog : how language works /	GC P 90 .G75 2019 A First look at communication theory /	GC P 90 .G75 2019 c.2 A First look at communication theory /	GC P 90 .P39 2018 Mass communications and media studies : an introduction /	GC P 90 .P39 2018 c.2 Mass communications and media studies : an introduction /	Next

Includes index.

Overview -- Interpersonal communication -- Group and public communication -- Mass communication -- Cultural context -- Integration.

A Balanced Approach to Theory Selection. We've written A First Look for students who have no background in communication theory. It's designed for undergraduates enrolled in an entry-level course, regardless of the students' classification. The trend in the field is to offer students a broad introduction to theory relatively early in their program. But if a department chooses to offer its first theory course on the junior or senior level, the course will still be the students' first comprehensive look at theory, so the book will meet them where they are.

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