Media now : understanding media, culture, and technology / Joseph Straubhaar, Robert Larose and Lucinda Davenport
Material type:
TextPublication details: Boston, MA : Cengage Learning, c2018Edition: Tenth EditionDescription: xxvi, 582 pages : color illustrations ; 28 cmISBN: 9781305950849Subject(s): INFORMATION TECHNOLOGY | MASS MEDIALOC classification: HE 7775 .S77 2018
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National University - Manila | National University - Manila | Gen. Ed - CEAS | General Circulation | GC HE 7775 .S77 2018 (Browse shelf (Opens below)) | c.1 | Checked out | 09/30/2024 | NULIB000018542 |
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National University - Manila | National University - Manila | Communication | General Circulation | GC HE 7775 .S77 2018 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000018875 |
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| GC HD 76 .C66 2007 World Congress on Communication For Development : lessons, challenges, and the way forward / | GC HD 77 .R43 2013 Research for development : a practical guide / | GC HD 9715.A2 .H86 2012 Human resource management in construction : critical perspectives / | GC HE 7775 .S77 2018 Media now : understanding media, culture, and technology / | GC HF 5415.3 .C68 2016 Analytics : data science, data analysis and predictive analytics for business / | GC HF 5415.125 .S77 2015 Practical text analytics : interpreting text and unstructured data for business intelligence / | GC HF 5548.2 .B76 2015 Handbook on business process management 1: introduction, methods, and information systems / |
Includes bibliographical references and index.
Media and the information age -- The changing media -- Media and society -- The media -- Books -- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television -- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media issues -- Advertising -- Media uses and impacts -- Media policy and law -- Media ethics -- Global communications media.
Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.
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