Social media : how to engage, share, and connect / Regina Luttrell

By: Luttrell, Regina [author]Material type: TextTextPublication details: Lanham, Maryland : Rowman & Littlefield, c2019Edition: Third EditionDescription: 228 pages ; 26 cmISBN: 9781538110799Subject(s): LOC classification: HM 742 .L88 2019
Contents:
List of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media.
Summary: Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books National University - Manila
National University - Manila
Communication General Circulation GC HM 742 .L88 2019 (Browse shelf (Opens below)) c.1 Available NULIB000018549

Includes index.

List of Figures -- Foreword by Gary Grates -- Preface -- Introduction: "But I Already Know Social Media" -- Part I The Advancement of an Industry -- Part II. Strategic Planning: Public Relations and Social Media -- Part III Strategic Management: Public Relations and Social Media.

Updated to reflect the latest technological innovation and challenges, this book will help readers understand and successfully use today's social media tools.

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