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A study on the marketing strategies of Jollibee Foods Corporation / Christian Chester F. Frial

By:

Frial, Christian Chester F [author]

Material type: Text

TextPublication details: Manila : National University, 2002Description: ii, 37 leaves : 28 cmLOC classification:

UGT CBA BSBA-MM .F75 2002

Contents:

Title page -- Acknowledgement -- Table of Contents -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Studies and Literature -- Chapter 3. Research Methodology -- Chapter 4. Presentation, Analysis, and Interpretation -- Chapter 5. Summary, Conclusions, and Recommendations.

Summary: This study is focused on the marketing strategies of Jollibee as observed in selected outlets/branches in Metro Manila.

Item type:

Thesis

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Thesis	National University - Manila	LRC - Annex II Thesis	Marketing Management	UGT CBA BSBA-MM .F75 2002 (Browse shelf(Opens below))	c.1	Available		UGTHE000000112

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Research Method : Descriptive Research Design

Includes bibliographical references.

This study is focused on the marketing strategies of Jollibee as observed in selected outlets/branches in Metro Manila.

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