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Effectiveness of marketing strategies of Jollibee Bustillos on customer satisfaction resulting to loyalty / Gerald Kim Cabuan

By:

Cabuan, Gerald Kim [author]

Material type: Text

TextPublication details: Manila : National University, 2017Description: 67 leaves : illustrations ; 28 cmLOC classification:

UGT CTHM BSHM.C338 2017

Contents:

Title Page -- Approval Sheet -- Certificate of Originality -- Acknowledgement Sheet -- Abstract -- Table of Contents -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussions -- Chapter 5. Conclusions and Directions -- References -- Appendices -- About the Researcher.

Summary: The researcher would be able to discover through the study in defining the effectiveness of marketing strategies in relation to customer satisfaction resulting to customer loyalty in a selected fast food chain located in Manila City.

Item type:

Thesis

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Thesis	National University - Manila	LRC - Main Thesis	Hospitality Management	UGT CTHM BSHM.C338 2017 (Browse shelf(Opens below))	c.1	Available		UGTHE000001080

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Previous	UGT CTHM BSHM .U45 2017 A study on perception of quality service in relation to customer satisfaction offered by selected fast-food chain located within Quezon City /	UGT CTHM BSHM .V55 2017 A study on the assessment of the international "on-the-job training" among HRM students of National University /	UGT CTHM BSHM .Z39 2017 Quality service in relation to student satisfaction in selected University school canteen located within Manila /	UGT CTHM BSHM.C338 2017 Effectiveness of marketing strategies of Jollibee Bustillos on customer satisfaction resulting to loyalty /	UGT CTHM BSHM.V46 2018 Farm to table restaurant concept leading to revisit intention in Alfonso, Cavite /

Includes bibliographical references.

The researcher would be able to discover through the study in defining the effectiveness of marketing strategies in relation to customer satisfaction resulting to customer loyalty in a selected fast food chain located in Manila City.

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