Effectiveness of steakhouse marketing strategies to attract customers around Metro Manila / Gillian D. Pascual.

By: Material type: TextTextPublication details: Manila : National University, 2017Description: 44 leaves : color illustrations ; 28 cmLOC classification:
  • UGT CTHM BSHM .P373 2017
Contents:
Title -- Approval sheet -- Certificate of originality -- Acknowledgement sheet -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1 Introduction --Chapter 2 Review of related literature -- Chapter 3 Methodology -- Chapter 4 Results and discussions -- Chapter 5 Conclusions and directions for future research -- References -- Appendices.
Summary: The aim of this study is to determine the effectiveness of the marketing strategies of steakhouse restaurant from the 4p's of marketing strategies its self in terms of Product, Place, Promotion and Price and some of the marketing strategies are included.
Item type: Thesis
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Thesis Thesis National University - Manila LRC - Main Thesis Hospitality Management UGT CTHM BSHM .P373 2017 (Browse shelf(Opens below)) c.1 Available UGTHE000001082

Includes bibliographical references.

Title -- Approval sheet -- Certificate of originality -- Acknowledgement sheet -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1 Introduction --Chapter 2 Review of related literature -- Chapter 3 Methodology -- Chapter 4 Results and discussions -- Chapter 5 Conclusions and directions for future research -- References -- Appendices.

The aim of this study is to determine the effectiveness of the marketing strategies of steakhouse restaurant from the 4p's of marketing strategies its self in terms of Product, Place, Promotion and Price and some of the marketing strategies are included.

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