Payak na buhay : an agro-tourism nature farm / Edrian A. Payuran

Certificate of endorsement -- List of figures, tables, graphs -- Abstract -- Chapter 1. Problems & its settings -- Chapter 2. Terms and reference -- Chapter 3.Research methodology -- Chapter 4. Data gathering, collation and analysis data -- Chapter 5. Design development -- Chapter 6. Translation.

Abstract Agritourism is a relatively new concept in the Philippines, but it is gaining in popularity with farmers and ranchers as a way to make extra money and contribute to the preservation of their communities and lifestyles. Because agritourism is new, much is left to be understood about what motivates farmers and ranchers to undertake agritourism ventures. This thesis analyzes the results of a survey of 85 farmers and ranchers, with an eye toward understanding the factors that are motivating producers to embark on agritourism initiatives. The author found that the reasons for involvement in agritourism ventures encompass a complex web of both economic and social motives, with neither economic nor social factors predominating. This implies that farmers and ranchers have a pragmatic view of agritourism, rather than seeing it as a panacea for the economic and social problems ailing themselves and their communities.