Grasping the power of narratives / Ma. Lourdes N. Tiquia

By: Tiquia, Ma. Lourdes N [author]Contributor(s): Amatong, Lilibet A [editor]Material type: TextTextPublication details: Pasig City : PUBLiCUS Asia, c2016Description: 170 pages ; 22 cmISBN: 9789719282440 Subject(s): POLITICSLOC classification: JQ 1431 .T57 2016
Contents:
A View of the forest -- Quasi- The new baseline -- Communication frame -- Framing your opponent -- Pol ads are not commercial ads -- Not all ads can make you win -- Data and analytics -- Social media, social proof, digital out-of-home and non-digital out-of-home.
Summary: GRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service.
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex
National University - Manila
Political Science Filipiniana FIL JQ 1431 .T57 2016 (Browse shelf (Opens below)) c.1 Available NULIB000012984

Includes bibliographical references.

A View of the forest -- Quasi- The new baseline -- Communication frame -- Framing your opponent -- Pol ads are not commercial ads -- Not all ads can make you win -- Data and analytics -- Social media, social proof, digital out-of-home and non-digital out-of-home.

GRASPING THE POWER OF NARRATIVES speaks of the need for candidates to be good storytellers of those stories that reveal one’s authentic self and the sense of pride and fulfillment in doing public service.

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