Effectiveness of the structured selling sequence followed by salespeople in Perfetti Van Melle Phils, Inc. : an assessment / Reynaldo C. Sevilla Jr.
Material type:
TextPublication details: Manila : National University, 2003Description: 36 leaves : 28 cmSubject(s): MARKETING -- PERFETTI VAN MELLE PHILS. INCLOC classification: UGT CBA BSBA-MM .S48 2003
Thesis
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Thesis
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LRC - Annex | National University - Manila | Marketing Management | Thesis | UGT CBA BSBA-MM .S48 2003 (Browse shelf (Opens below)) | c.1 | Available | UGTHE000000075 |
Research Method : Descriptive Research Design
Includes bibliographical references.
Chapter 1. Introduction and Background of Study -- Chapter 2. Review of Related Studies and Literature -- Chapter 3. Research Methodology -- Chapter 4. Presentation, Analysis and Interpretation of Data -- Chapter 5. Summary of Findings, Conclusions and Recommendations -- Bibliography -- Appendices
This study is delimited to the perceptions of the respondents relevant to the matters being considered to the structured selling sequence alone and shall not tackle the financial status of the company, compensation or incentive schemes given to the respondents in the firm.
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