A study on the marketing strategies of Jollibee Foods Corporation / Christian Chester F. Frial

By: Frial, Christian Chester F [author]Material type: TextTextPublication details: Manila: National University, 2002Description: ii, 37 leaves : 28 cmSubject(s): MARKETING STRATEGIESLOC classification: UGT CBA BSBA-MM .F75 2002
Contents:
Title page -- Acknowledgement -- Table of Contents -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Studies and Literature -- Chapter 3. Research Methodology -- Chapter 4. Presentation, Analysis, and Interpretation -- Chapter 5. Summary, Conclusions, and Recommendations.
Summary: This study is focused on the marketing strategies of Jollibee as observed in selected outlets/branches in Metro Manila.
Item type: Thesis
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Thesis Thesis LRC - Annex
National University - Manila
Marketing Management Thesis UGT CBA . BSBA-MM .F75 2002 (Browse shelf (Opens below)) c.1 Available UGTHE000000112

Research Method : Descriptive Research Design

Includes bibliographical references

Title page -- Acknowledgement -- Table of Contents -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Studies and Literature -- Chapter 3. Research Methodology -- Chapter 4. Presentation, Analysis, and Interpretation -- Chapter 5. Summary, Conclusions, and Recommendations.

This study is focused on the marketing strategies of Jollibee as observed in selected outlets/branches in Metro Manila.

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