The promotional strategy of CEMEX Philippines on its product Palitada King Masonry Cement : an assessment / Josefa V. Miano
Material type:
TextPublication details: Manila: National University, 2006Description: 37 leaves : 28 cmSubject(s): PROMOTIONAL STRATEGYLOC classification: UGT CBA BSBA-MM .M44 2006
Thesis
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Thesis
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LRC - Annex | National University - Manila | Marketing Management | Thesis | UGT CBA BSBA-MM .M44 2006 (Browse shelf (Opens below)) | c.1 | Available | UGTHE000000169 |
Research Method : Descriptive Research Design
Includes bibliographical references
Title page -- Approval Sheet -- Acknowledgement -- Dedication -- Table of Contents -- Chapter 1. The Problem and Review of Related Literature -- Chapter 2. Research Methodology -- Chapter 3. Presentation, Analysis, and Interpretation -- Chapter 4. Summary, Findings, Conclusions, and Recommendations -- Appendices.
This study was conducted to determine the promotional strategy of CEMEX Philippines on its product Palitada King Masonry Cement.
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