Comparative study of McDonalds and Jollibee Marketing strategies / Asejo, Dionalyn S.
Material type:
TextPublication details: Manila: National University, 2004Description: iv, 28 leaves : 28 cmSubject(s): MCDONALDS -- MARKETING STRATEGY | JOLLIBEE -- MARKETING STRATEGYLOC classification: UGT CBA BSBA-MM .A84 2004
Thesis
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Thesis
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LRC - Annex | National University - Manila | Marketing Management | Thesis | UGT CBA BSBA-MM .A84 2004 (Browse shelf (Opens below)) | c.1 | Available | UGTHE000000174 |
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Includes bibliography.
Title page -- Approval Sheet -- Acknowledgement -- List of tables -- Chapter 1. The Problem and its background -- Chapter 2. Review of related literature and studies -- Chapter 3. Research Methodology -- Chapter 4. Presentation and Analysis of Data -- Chapter 5. Summary, Conclusion, and Recommendation -- Bibliography.
The study is done to determine what primary benefits the customer enjoys as a result of eating the products.
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