Target marketing practices of Philtread Tire and Rubber Corporation / Lea Dela Pena

By: Dela Pena, Lea [author]Material type: TextTextPublication details: Manila : National University, 2003Description: 45 leaves : 28 cmSubject(s): MARKETING STRATEGY -- PHILTREAD TIRE AND RUBBER CORPORATIONLOC classification: UGT CBA BSBA-MM .D45 2003
Contents:
Title page -- Approval Sheet -- Panel of Examiner -- Acknowledgement -- Dedication -- Table of Contents -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Literature and Studies -- Chapter 3. Methods of Procedure -- Chapter 4. Presentation, Analysis, and Interpretation of Data -- Chapter 5. Summary, Conclusions, and Recommendations -- Bibliography
Summary: The study was limited to the target marketing of Philtread Tire and Rubber Company located in Metro Manila during 1999.
Item type: Thesis
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Research Method : Descriptive Research Design

Includes bibliographical references.

Title page -- Approval Sheet -- Panel of Examiner -- Acknowledgement -- Dedication -- Table of Contents -- Chapter 1. The Problem and its Background -- Chapter 2. Review of Related Literature and Studies -- Chapter 3. Methods of Procedure -- Chapter 4. Presentation, Analysis, and Interpretation of Data -- Chapter 5. Summary, Conclusions, and Recommendations -- Bibliography

The study was limited to the target marketing of Philtread Tire and Rubber Company located in Metro Manila during 1999.

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