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Perception on dining attributes characteristics that affects brand image and customer return patronage / Donna T. De Lara.

By:

De Lara, Donna T [author]

Material type: Text

TextPublication details: Manila : National University, 2018Description: ix, 47 leaves : illustrations ; 30 cmLOC classification:

UGT CTHM BSHM .D45 2018

Contents:

Title Page -- Approval Sheet -- Acknowledgement -- Table of Contents -- List of Tables -- List pf Figures -- Abstract -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussion -- Chapter 5. Summary, Conclusion and Recommendation -- References -- Appendices.

Summary: The purpose of this study is to assess the effect of restaurant attributes on customers' expectations and experiences in restaurants. The attributes included in this research are food quality, service quality, atmosphere, convenience, price and value as independent variables and expectations and experiences as dependent variables.

Item type:

Thesis

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Thesis	National University - Manila	LRC - Main Thesis	Hospitality Management	UGT CTHM BSHM .D45 2018 (Browse shelf(Opens below))	c.1	Available		UGTHE000001457

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Includes bibliographical references.

The purpose of this study is to assess the effect of restaurant attributes on customers' expectations and experiences in restaurants. The attributes included in this research are food quality, service quality, atmosphere, convenience, price and value as independent variables and expectations and experiences as dependent variables.

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