Effectiveness of marketing strategies in selected mid-scale restaurants : basis for marketing strategies enhancement / Judilyn O. Prado.
Material type:
- UGT CTHM BSHM .P73 2018

Item type | Current library | Home library | Collection | Call number | Copy number | Status | Date due | Barcode | |
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National University - Manila | LRC - Main Thesis | Hospitality Management | UGT CTHM BSHM .P73 2018 (Browse shelf(Opens below)) | c.1 | Available | UGTHE000001494 |
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Includes bibliographical references.
Title -- Approval sheet -- Acknowledgement -- Table of contents -- List of tables -- List of figures -- Abstract -- Chapter I Introduction -- Chapter II Review of related literature -- Chapter III Methodology -- Chapter IV Results and discussion -- Chapter V Summary, conclusions, and recommendation -- References -- Appendices.
Services is an important part of our daily life. Restaurant owners are always open to various ideas to adapt to the changing demands of the hotel and food industry.
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