HALLYU : the influence of Korean wave among Filipino fans towards consumerism attitude / Christian Lance Atienza, Christopher Earn N. Capitulo, Anne Lauren R. Concha, Earwin Jemrik A. Mayores and Camille E. Morales

By: Contributor(s): Material type: TextTextPublication details: Manila : National University, 2018Description: v, 60 leaves ; illustrations ; 28 cmLOC classification:
  • UGT CEAS BSPSYCH .A85 2018
Contents:
Table of Contents -- Approval Letter -- Title Page -- Acknowledgement -- Dedication -- Abstract -- Table of Contents -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussion -- Chapter 5. Summary of Results, Conclusions, and Recommendations -- References -- Appendices.
Summary: This study focuses on the influence of HALLYU or Korean Wave among Filipino Millennial Fans specifically the K-pop or Korean Popular music, K-Drama or Korean Drama, products and cuisines towards consumerism attitude among Filipino Millenials, ages 18-41 and currently living and residing in Manila.
Item type: Thesis
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Thesis Thesis National University - Manila LRC - Annex Thesis Psychology UGT CEAS BSPSYCH .A85 2018 (Browse shelf(Opens below)) c.1 Available UGTHE000001620

Research Method: Descriptive Research Design

Includes bibliographical references.

Table of Contents -- Approval Letter -- Title Page -- Acknowledgement -- Dedication -- Abstract -- Table of Contents -- Chapter 1. Introduction -- Chapter 2. Review of Related Literature -- Chapter 3. Methodology -- Chapter 4. Results and Discussion -- Chapter 5. Summary of Results, Conclusions, and Recommendations -- References -- Appendices.

This study focuses on the influence of HALLYU or Korean Wave among Filipino Millennial Fans specifically the K-pop or Korean Popular music, K-Drama or Korean Drama, products and cuisines towards consumerism attitude among Filipino Millenials, ages 18-41 and currently living and residing in Manila.

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