The Parcel is out for delivery : the effect of online impulse buying to Generation Z’s hedonic satisfaction / Janielle Dana R. Cebanico, Rena Mae B. Cinco, Laila Mae D. Detera, Dianne Lawrence C. Gamboa and Cyrille Joy T. Soliven

By: Contributor(s): Material type: TextTextPublication details: Manila : National University, 2022Description: ix, 136 leaves ; 28 cmSubject(s): LOC classification:
  • UGT CEAS BSPSYCH .C43 2022
Contents:
Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Methods -- Chapter 4. Results and discussion -- Chapter 5. Conclusions and directions for future research -- References -- Appendices.
Summary: The emergence of online purchasing dominated the world of commerce and has notably affected the consumers satisfaction with its convenience, relevance and accessibility.
Item type: Thesis
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Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Methods -- Chapter 4. Results and discussion -- Chapter 5. Conclusions and directions for future research -- References -- Appendices.

The emergence of online purchasing dominated the world of commerce and has notably affected the consumers satisfaction with its convenience, relevance and accessibility.

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